Zia aka Norizan Safrudin

I'm a PhD Candidate and Research Associate for the Business Transformation Academy, Australia/New Zealand hub, at the Information Systems School, Science and Engineering Faculty, Queensland University of Technology

Being a researcher means I get to 'search' and 're-search' for a living, I.e. I get to ask questions till my curiosity is satisfied and heart's content :) What I really love about it is the freedom to apply creative, problem-solving skills and turn something that most would perceive as stale and boring into something exciting and novel.

I am researching how IT can transform a business – I use jazz music as a metaphor to develop a theory where senior executives can apply the principles of melody, harmony and rhythm to manage business transformations.

Also the best thing is that I get to travel the world to present my research findings and meet some truly amazing and inspiring people.